We know that packaging is a corporate culture, representative of the image. How to design a gift box is an important driving force for the company's development and growth. With the continuous development of China's economy, consumers' tiredness of product packaging and new understanding of the brand are related to the advancement of packaging design. Innovation is the soul of packaging design, the core strength of packaging design enterprise survival and development, but also pay attention to the problems that should be paid attention to in innovative packaging design:
Ingenious packaging design to meet market demand：
Ingenious packaging design, how to design a good gift box, first of all to grasp the consumer's psychology, and strive to cooperate with the consumer's personality psychology, to obtain the coordination and protection of packaging and goods in the mood, so that consumers can understand the goods in a certain sense Quality. Careful consideration of every detail reflects personality, attitude, and even belief in the brand.
Invisible visual impact of packaging design：
Designed gift boxes and clever packaging designs should use structural design to create visual impact. People's memory of the brand plays a particularly important role in packaging design mainly through vision, structural design and color. Because different structural designs and colors can lead to different visual reflections, resulting in different psychological activities.
Original packaging design should be environmentally conscious：
Today's society has always advocated “green environmental protection”, and environmental awareness is deeply rooted in people's hearts. Creating packaging design that is conducive to environmental protection and human health is a common goal pursued by today's consumers and designers. While pursuing design concepts and marketing interests, packaging designers should take the interests of social groups as a guide, fully consider social costs and social responsibilities, and must take into account the advantages and disadvantages of environmental protection. It is particularly worth mentioning that many commodities are now over-packaging. Over-packaging refers to the packaging of functions and products with excess value. The over-packaging of enterprises not only increases the burden on consumers, but also creates corresponding discomfort to the social environment.
In short, packaging design innovation should fully protect product safety, enhance user experience, clearly convey information, performance quality, unique and appropriate performance market positioning and excitement, and contain a rich design culture. Innovative packaging design should be appropriate, perfect to achieve creative intent, reflect the characteristics of the times, endow the design culture and national style, including the nature of the enterprise and the characteristics of the product, which is convincing and can cause consumers' moments.