How to do cosmetic packaging? This problem may not only be in the packaging industry, but also in all walks of life. In addition to the indispensable promotional functions in the packaging, the characteristics of the product packaging itself are the areas that modern packaging design must touch. Different consumers have different temperaments. A package with the target personality color is more likely to satisfy the needs of consumers, and it is easier to communicate and interact with consumers. This is also an important issue that cannot be neglected in modern packaging design.
In many packages, there are often packages that have too many themes to be expressed, thus weakening the appeal of the package itself. When you look for a product in your target, your eyes stay on each product for a short time. Therefore, the outer packaging must be direct in information transmission. It is best to be unique and intuitive. It should be clear. The clear features allow customers to see the product at a glance. This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct beat control, the choice of materials, and perhaps the display of goods, etc., all have detailed understanding and control, and strive to make each design economical. Be applicable.
The product packaging box is not independent, but the product itself is the foundation, the packaging is the focus, supplemented by the corresponding advertising and various promotional means to achieve the unity of the image, the effect is significant. For the packaging design, it is also required to reflect the corresponding goal, the final goal of product advertising, the words and slogans on the packaging and the large sales promotion, consistent with the merchant product promotion strategy.