This is a world of looking faces. It is not a fake. Especially in the packaging of cosmetics is unique, analyze the reasons, cosmetics originally played the role of auxiliary decoration, so we walk in the streets and alleys will find the cosmetics box is very particular, especially some high-end cosmetics gift box design is Novel, winning the eye.
So what are the factors that need to be considered in cosmetic packaging design? There are two main aspects, including fashion and culture. The sales of cosmetics are different from the general products. Cosmetics are sold not only in its performance, but also in the culture and fashion concept. More is the focus of sales. According to the reaction of the market, cosmetics with the cultural connotation of fashion concept are more easily accepted by consumers.
Cosmetics are suitable for men, women and children, considering differences in age and level of consumption. Because everyone's shopping methods and consumption views are different, the packaging design of cosmetics is particularly important. The first thing to consider when designing cosmetic packaging is the shape factor, which is combined with the size of the cosmetic and the relevant aesthetic features to design the packaging.
The packaging design of cosmetics also includes color and design. For example, the famous Sassoon has selected black and red on the packaging of the product, distinguishing the color of the cosmetics with different functions, and gaining public recognition in the market. Cosmetic design also plays an important role, and the general design needs to be considered in conjunction with the relevant geometric aesthetics. After all, from the point of view of cosmetics, the beautifully shaped gift box will be popular among consumers.
Secondly, the design of cosmetic packaging also needs to consider the brand's implantation, such as the LOGO of the product, the trademark of the cosmetics. Good considerations are needed in the packaging design of cosmetics. Some cosmetics will over-implant a lot of information when the gift box is designed, which will make the user feel resentful. The comfort of information is especially important today.
Finally, the price, high-end cosmetics gift boxes often increase the value of users, but the purchase of products is still returning to use. In today's fierce competition for cosmetics, price is the most important factor. As part of this, the design of cosmetic gift boxes needs to consider the cost, so the production process and material selection are particularly important.